Subliminal meat lobbying: A study of SORTEDfood
You might not have known, but I’m a fervent supporter of internet food channel, Sorted . They make quality, Top Gear-esque video recipes that are engaging and, perhaps most importantly, tasty. However, running a business to support four individuals and goodness knows how many more behind the scenes doesn’t come without some kind of necessary cash injections, the most obvious of which is a sponsorship deal. Sorted has taken multiple sponsorship deals in the past, most notably from Tesco and, more oddly, a car . These are both large corporates that people have heard of, meaning the effect is a tangible gain for Sorted and a largely intangible gain for the companies themselves. However, Sorted have also taken sponsorship from otherwise unheard of entities such as Lambsoc and Lovepork. What do these organisations do? What do they stand for? Most importantly, is it something worth complaining about? I would say so. Hit the jump to find out why. The straightforward answer to the above q