Network effects
“A seed of professionalism” is the unspoken proverb behind my latest email address. Fifth of its kind, it followed a series of particularly ridiculous, egregious examples that did an excellent job of helping me stand out from the crowd, in exactly the wrong way, when I tried to become an adult. Begone, victoryoverdignity@ymail.com ! Farewell smoothandawsum@yahoo.co.uk ! And let’s not even speak of cledmundo@yahoo.co.uk , a childhood favourite and unexpectedly good portmanteau. I don’t have the foggiest why my young self was such a big fan of Yahoo’s email service; now I despite it. What came afterwards was a professional, name-centric address accompanied by a slightly more casual one inspired by an obscure brand of soap I liked without being as silly as the above. Both of these were Gmail accounts, the service owned and operated by Google that integrates so effortlessly with all their other services. One of these email addresses now more or less forms the glue that interfaces ever